Bruce Newbury
Bruce Newbury
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1540 WADK.com Updates

State Chooses Firms For Tourism, Branding

The Rhode Island Commerce Corporation is negotiating with three firms who will develop the state's tourism and branding campaign.  One of those selected for the campaign is Milton Glazer, the man behind the I Love New York campaign in the 1970s.  The others are New York based Havas PR and Epic Decade of Rhode Island.  The agencies will share a contract of more than four-million-dollars to create a compelling message attracting people to live and work in Rhode Island.

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