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1540 WADK.com Updates

Tourism officials say new campaign will go live this month

Rhode Island tourism officials say a new campaign to draw visitors to the Ocean State is poised to go live later this month.

The Commerce Corporation is asking residents to continue submitting photos via Facebook and Instagram with the hashtag #myRIstory to be used in the campaign. Digital advertisements are scheduled to go live July 25.

The state reached out to Rhode Islanders after a botched announcement in March for its multi-million dollar tourism campaign, including a slogan, "Cooler & Warmer," that was rejected by state residents.

Soon after, it was revealed a scene from a promotional video for Rhode Island mistakenly featured a clip from a concert hall in Reykjavik.

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